The Key Elements of Great Tips
Law logos that most firms use are already over used. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. Law firms need to be creative with their logos so that they will stand out from the crowd. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
Classic designs are still in and looks great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. Even without using words, people know that your business is the law. But a logo does not have to be the first picture of a gavel that you see. Add something that gives it a new look. Newspapers, lighthouses, and even animals can be used to create a gavel and pillars. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. The first letter of one of your partner’s names can be a good example. Better still if most of the partners have the same letter in their names. Your brand can stick out if you use a letter, a rare letter at that, to be the focal point of your logo. You can use the letter Z if your company name is Zanes Law.
It is through your logo that people will know what your specialty is. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. A person on crutches would be a good logo for a personal injury lawyer. Scales of justice can be portrayed with marijuana leaves. These are ideal for a niche market. There can be a connection made with your customers if you use these types of logos. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Your name can have the power to attract clients to your firm. This is one way to build your reputation or your brand. It is with the execution of the design that can be the source of the problem. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.